Small Business Marketing Advice?

My wife runs a massage therapy business in Staunton, Virginia. We are both looking for marketing ideas in our small town. Ideally we would like to find something out-of-the-box, but are certainly open to traditional options.

She has a website, a blog, a Squidoo lens, etc ... I've preached Web2.0 marketing from the start.

These ideas could also be used for our local arts organization - so bring 'em on.

Here are some links to check out what we are doing now:

Tabula Rasa Massage Website

Tabula Rasa Blog

Tabula Rasa Squidoo

Ampersand Arts - our local arts organizations Wiki Page can be found at:

Ampersand

Eventually we will be setting up a blog and maybe forums for Ampersand - as well as a community calendar about local art events and music happenings -

Any other ideas?